Anyone who lives in WhatsApp, Instagram or Messenger, especially on mobile; ideal as a very first AI.
Meta's free assistant, already present in WhatsApp, Instagram, Messenger and Facebook, and on meta.ai: you write to it like a contact — a question, an idea, a draft, a group debate to settle. No sign-up or installation for anyone who already has these apps.
Trigger: You write to Meta AI like a contact, in your usual app — answers your questions, suggests ideas, writes drafts and, depending on the country, generates images, and you get an immediate answer, a message draft or a list of ideas, without leaving WhatsApp.
Like every general-purpose assistant, it can chat, write, summarize, translate and help with code. What sets it apart: it's already in your apps — WhatsApp, Instagram, Messenger — free and with nothing to install.
Yes: no consumer subscription exists on the official pages consulted. Meta AI is integrated for free into WhatsApp, Instagram, Messenger, Facebook and meta.ai.
In your Meta apps (dedicated icon or search), in the Meta AI app, or on meta.ai in a browser. Some features (images, voice) are rolling out gradually depending on the country.
Meta says that exchanges with its AIs can personalize your content and ads. Stay careful with anything personal or confidential.
I waste 40 minutes a day sorting my emails
$50 in free credits for 7 days, then from $49.99/user/month (5,000 credits).
My notes and documents are scattered everywhere, I can't find anything anymore
€0/month with a free Google account (paid Google AI plans optional: Plus from ~€5/month, Pro ~€22/month, for more capacity).
My calendar is overflowing and I can't fit in my real tasks anymore
$0 to $12/month (free plan is enough to get started).
I waste hours looking for reliable answers online
$0 to $20/month ($17/month billed annually; Max at $200/month, or $167 billed annually). The free version is more than enough for everyday use.
Profile updated on November 1, 2026 — see what's new at the Directory.